Back in May, L’Oréal announced that you’ll soon be able to wear Balmain on your lipsthanks to a 12-shade lipstick capsule collection from Balmain creative director Olivier Rousteing slated to launch next month during Paris Fashion Week.

The campaign imagery features 12 women of all different origins and backgrounds shot in front of a stunning backdrop of a Paris rooftop at dawn. The campaign is meant to evoke a message of “beauty in diversity and female empowerment” according to statement by the brands.

“L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” Rousteing toldWWD. “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”

This is the first foray into beauty for Rousteing, who has previously launched a children’s line and a collaboration with H&M, and has been a champion for diversity in the fashion industry.

“Diversity is my role,” he told last year. “I love expressing my world and my world is all about diversity. I love representing all the cultures that I can with my fashion. This for me is the most important thing.”

The Color Riche lipsticks are already a cult classic (one is sold every three seconds) and the L’Oréal Paris x Balmain collection will come in three couture packs: Rock, Couture and Glamazone, and will be available in 12 metallic matte shades designed for every complexion.

The makeup will officially debut on September 1 during Paris Fashion Week and will be available in all Balmain stores.